Commercial Due Diligence

At Amadi we cut through the noise to assess the real commercial
potential - of an inorganic target for your business.

Our Commercial Due Diligence offering sharpens your equity or debt
story by grounding it in market dynamics and competitive positioning
with a clear path to scalable growth across Africa and the Middle East.

Why is CDD Important for Assessing your Potential Target?

Support Faster, Smarter Deal Decisions

Walk away or double down, you’ll know the why—with
evidence.

Uncover hidden risk

Identify market + operational misalignments & changes in competitive
dynamics

Know your future customers

Determine quality of customer base & solutions of the
target

Flag Regulatory Exposure

Spot changes in regulation/compliance impacting price & margins

Determine Growth Drivers

Recognize the synergistic growth potential and future key revenue
drivers

Typical issues we’ve seen in a CDD project in Africa and the Middle East:

• Over-estimated Market size assumptions
• Over reliance on Key personnel/Founders
• Limited Pricing Power and Margin Compression
• High Revenue/Customer Concentration – Lack of Diversification
• Regulatory ambiguity across multiple Jurisdictions in MEA & licensing gaps
• High Operating Cost Base Relative to Revenue Scale
• Elevated Customer Churn & Limited Retention Levers
• Operational Data Limitations and Reporting Gaps
• Unhedged FX Exposure

The Amadi CDD Framework:

Our tailored and differentiated 5 phased approach

Amadi’s CDD approach is designed for speed, clarity, and relevance — helping you validate the commercial
viability of a business across Africa and the Middle East, even in data-poor or fast-changing environments

Why is Amadi Best positioned to advice you on your CDD project?

• Deal Speed - 2 weeks Red Flag/4 weeks DD completion guaranteed.
• Deep Market Expertise - 50+ CDD’s executed to date* | Deal Value: 2Bn+
• High Flexibility - Lean client-tailored scope, No one size fits all.
• Focused Execution - Small dedicated team of experts. Always.

Our Recent Credentials

Multiple tailored CDD projects for a ~$50M buy side M&A evaluation of a leading FX player in Africa